Gold prices powered through 2025 despite the US dollar and the stock market rallying after Trump’s victory last year. The demand for gold from retail investors and central banks remains solid on the heels of Trump’s oath-taking ceremony. The XAU/USD index is currently trading at the $2,697 mark on Thursday and remains in the green for three consecutive days. Leading global investment bank UBS remains bullish on gold prices in 2025 and highlighted the top reasons why the glittery metal will not lose its value.

Also Read: How High Will LTC Surge If Litecoin ETF Is Approved?

UBS Remains Bullish on Gold Prices in 2025

Also Read: Ripple CEO Blasts SEC Appeal as ‘Insanity’ – What’s Next for XRP?

The Swiss multinational investment bank and financial services giant UBS wrote that gold prices could continue their positive trend in 2025. The note to investors reveals that gold prices could build on their 2024 gains and further advance in the XAU/USD charts. “We believe gold can build on its 2024 gains. Although U.S. rates may fall less than expected, they are still on track to decline. And the case for holding gold rests on more than rates,” wrote UBS.

Gold prices surged 27% in 2024, which is a record high after its similar rally in 2010. UBS wrote the demand for gold from central banks will continue in 2025 leading to prices hitting new highs. “We expect central bank demand to remain solid. We forecast purchases of around 900 metric tons in 2025, driven by diversification and de-dollarization trends.”

According to UBS, gold prices could reach a new high of $2,850 by the end of 2025. That’s another 5.5% surge from its current price of $2,697. “Moreover, an increasing U.S. federal deficit and the worsening of its debt profile over the long run should underpin gold’s attractiveness versus the U.S. dollar,” it wrote. In conclusion, UBS remains positive on gold prices in 2025 and advises traders to invest and reap the profits.

Also Read: Cryptocurrency: 3 Coins Best For Cross Border Transactions Per Grok