MicroStrategy’s entry into the Nasdaq-100 index has come with plenty of investor interest, with the stock netting nearly $11 million in retail inflows. This is almost three times their average daily inflows this year, according to new data from Vanda Research. The biggest corporate holder of Bitcoin has had a successful year, in part thanks to BTC’s huge surge in 2024. The asset benefitted from the launch of Bitcoin ETFs earlier this year, as well as the nomination of Donald Trump as US president. MSTR stock has also followed suit, rising 520% year-to-date.

MicroStrategy’s bitcoin holdings and market presence intensified Monday as the software company’s stock climbed 6% in premarket trading, propelled by its forthcoming inclusion in the Nasdaq 100 index. The company’s strategic $44 billion bitcoin stockpile, accounting for roughly 2% of total supply, establishes MicroStrategy as a pivotal bridge between conventional markets and cryptocurrency investments.

On Tuesday, Vanda Research revealed even more good news, with nearly $11M in retail inflows for MicroStrategy. Investors are flocking to MSTR due to its huge return this year, outpacing chipmaker and tech-giant Nvidia (NVDA).

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Furthermore, MicroStrategy’s market value has exceeded $100 billion, surpassing twice its Bitcoin holdings’ worth. Under Michael Saylor’s guidance, the company’s bitcoin-focused treasury strategy since 2020 has yielded a remarkable 3,200% share price increase. The company maintains this bitcoin accumulation strategy despite posting a $340 million net loss in the recent quarter.

MicroStrategy stock has corrected in the last 24 hours, falling 4%. The company still has a solid return in the past month though, surging 15%. Their continuous accumulation of Bitcoin plays a huge part in that, and Michael Saylor says they won’t slow down buying BTC in 2025.