An Ethereum (ETH)-based meme coin is skyrocketing after being launched on the top US-based crypto exchange by trading volume platform Coinbase.

In a new thread on the social media platform X, Coinbase Assets says it’s adding support for the meme asset Mog Coin (MOG), a cat-themed token that launched in July 2023.

“MOG Coin is now live on http://coinbase.com and in the Coinbase iOS and Android apps. Coinbase customers can log in to buy, sell, convert, send, receive or store these assets.”

News of the listing sent MOG flying as the meme asset went from low of $0.000002375 on December 5th to a peak of $0.000003418 the following day. It has since stabilized and is trading for $0.000003335 at time of writing, a 36% increase during the last 24 hours.

Earlier this week, another animal-themed meme coin earned the support of Coinbase but met the opposite fate. On Monday, the crypto exchange announced that it is listing Moo Deng (MOODENG), a Solana (SOL)-based, pygmy hippopotamus-themed meme token.

Moo Deng – which means “bouncy pork” in Thai – first became an internet sensation when it was born at the Khao Kheow Open Zoo in Thailand this summer. The animal went viral again after correctly “predicting” the 2024 US Presidential election in November.

However, despite its internet fame, the meme asset did not perform well once earning support from Coinbase as it dipped from a peak of $0.596 on December 4th to a low of $0.448 about a day later, a 12% decrease. It has since stabilized and is trading for $0.468.